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🔍Scoops Spotlight
Breaking down the latest news impacting your life, business, and money.

Hey friends - you made it through the first short week of the year. My wife and I just welcomed our first kid this week. So, it’s been a particularly wild one.
Welcome back to the weekly Scoops Spotlight, where we’ll serve up a little summary of the most important business and money news of the week with the company scoops that got the most community reactions.
🌎 The Big Picture
In case you missed it, the big shakeup of the week was President Trump launching and then de-escalating a new global trade war in a matter of a few days.
1️⃣ The stock market had its worst day since October on Tuesday, erasing all the gains since the start of the year, as investors worried that the White House’s pursuit of Greenland would re-escalate a pacified global trade war.
On Saturday, President Trump threatened 10-25% tariffs on imports from eight European allies for not backing the US bid to acquire Greenland. The president also threatened to triple the cost of imported French wines and champagne, amid reports that France’s president was unwilling to join his Board of Peace diplomatic initiative.
2️⃣ The market climbed back on Wednesday as investors celebrated a quick defusing of global trade tensions. While details are still limited, President Trump announced that early negotiations with NATO and European officials have been productive enough for him to indefinitely postpone the new tariffs on European countries threatened for February 1st. The fast relief helps to avoid more drawn-out uncertainty around international trade costs that strained businesses throughout much of 2025.
Beyond that manufactured crisis that mostly just stirred up markets, we got some positive updates for anyone trying to buy or sell a home.
✅ Home buyers may soon face less competition in the market.
The White House is taking direct aim at Wall Street’s growing presence in America’s neighborhoods. A new executive order limits large institutional investors from buying single-family homes that could otherwise be purchased by families, especially first-time buyers. Federal housing agencies are being instructed to prioritize owner-occupants, restrict investor access through government-backed programs, and give individuals “first-look” opportunities on foreclosed homes before big investors step in.
Under the hood, the move is about affordability and supply. While institutional investors own only about 3% of single-family rental homes nationwide, their buying power is often concentrated in specific markets, where they can crowd out families and push prices higher. The administration is trying to slow investor-driven competition and keep more homes in the hands of people who plan to live in them. The broader goal is to stabilize housing costs, support household wealth building, and ease one of the biggest financial strains facing American families.
✅ More new homes are hitting the market, helping make houses more affordable.
New data from the Commerce Department shows sales of newly built single-family homes in October were nearly 19% higher than a year ago, reflecting a steep pickup in home purchasing over the past year as mortgage costs have trended lower. Builders now have more homes sitting on the market than at any point in the last few years.
That growing inventory of houses is finally helping bring prices down. The median price of a new home fell more than 3% from September to October, now down over 8% from last year, as builders lean on discounts and incentives to attract buyers. While mortgage rates are still nearly twice the cost of a few years ago, monthly mortgage payments have gotten cheaper this year as interest rates drifted from recent highs, helping encourage more buyers to get off the sidelines.
✅ The real estate market is starting to pick up, good news for anyone looking to sell or buy.
Home sales activity jumped at the end of the year as mortgage costs dropped. According to the National Association of Realtors (NAR), existing-home sales jumped 5.1% last month, marking the most active December in nearly three years as slightly lower mortgage rates pulled some buyers back into the housing market. Prices of existing homes aren’t climbing as quickly. The median price of an existing home at $405,400, still higher than a year ago but down over 6% from peak prices last summer.
The supply of existing homes for sale remains much lower than usual, leaving buyers with limited options and keeping prices from falling much. Home resales make up most of the supply, and most homeowners have locked in low-rate mortgages and continue to hold onto their properties rather than sell and give up their cheaper rates. If mortgage costs continue to drift lower, prospective home buyers might see more homes come up for sale.
How are you feeling about the economy? |
🏭 The Companies Everyone’s Talking About
![]() Microsoft promised to shield local communities from higher electricity bills from its data center expansion. | Microsoft is stepping in to calm growing concerns about massive data centers pushing up electricity and water costs. As the company builds more facilities to support cloud services and artificial intelligence, it says it will cover the full cost of the extra power infrastructure instead of passing those expenses to households. That includes paying higher utility rates and signing long-term agreements so power companies can safely expand the grid. Microsoft also pledged to put more water back into local systems than its data centers use and to avoid seeking local tax breaks. The commitments come as energy bills rise nationwide and communities increasingly push back against data center projects, turning power costs into a political issue. |
![]() Netflix just hit a new subscriber milestone while expanding ads and vying for Warner Bros. | Netflix’s latest results show that consumer demand is solid. The company benefited from steady subscriber engagement and strong advertising momentum, reinforcing that Netflix's streaming content remains a priority for households, even in a higher-cost environment. Management emphasized that viewers are still willing to pay for content they value, signaling resilience in consumer spending. Under the hood, Netflix is navigating a more mature streaming market where growth is steadier rather than explosive. Profitability pressures from content costs and competition remain, but the company continues to see opportunity in its ad-supported tier and global audience expansion. Also, Netflix announced they now have plans to acquire assets from Warner Bros via an all-cash deal. This move signals confidence in Netflix's financials and a push to deepen its content library as competition intensifies. |
![]() Amazon is testing whether physical retail can become its next growth engine. | Amazon is planning its largest-ever physical retail store, a massive big-box location outside Chicago that would rival the size of a Walmart Supercenter. On the surface, it looks like a grocery-and-essentials play. However, it’s a strategic acknowledgment that while Amazon dominates online shopping, most consumer spending still happens in physical stores, and that’s where Amazon’s growth has lagged. After years of smaller experiments like Amazon Go, bookstores, and mall kiosks, many of which were eventually scrapped, this move signals a shift in thinking. With online retail growth slowing and most revenue gains now coming from cloud and advertising, implementing physical retail could unlock Amazon’s next phase of consumer expansion. |
![]() Spotify raised U.S. Premium prices again as it focuses on long-term profitability. | Spotify is asking US users to pay more once again, lifting its Premium price to $12.99 a month, up 30% in just 2.5 years. The steady price hikes reflect a bigger shift inside the company: Spotify is no longer chasing growth at any cost and is instead focused on making consistent profits. Music streaming has matured, so Spotify has widened its offering with podcasts, audiobooks, music videos, and artificial intelligence tools that personalize listening and recommendations. These additions give Spotify reasons to charge more while keeping users engaged inside one app. With one of the most loyal subscriber bases in streaming, Spotify is betting customers will accept higher prices in exchange for a broader audio experience. |
![]() Procter & Gamble's sales have slowed as U.S. shoppers cut back on everyday essentials. | Procter & Gamble is feeling the strain of cautious U.S. consumers. In its latest quarter, sales increased about 1%, but that was slower than expected because shoppers bought less detergent, toilet paper, and other household basics. Overall product sales volumes slipped roughly 1%, showing that higher prices are no longer enough to fully mask declining customer purchases. Beauty was the clear exception, with sales volumes growing about 3% as customers continued to spend on hair and skin care even while cutting back elsewhere. A recent U.S. government shutdown and ongoing cost increases added to the spending slowdown, especially for lower-income households. Despite the mixed results, P&G kept its full-year profit forecast the same, signaling confidence it can steady performance as conditions improve later in the year. |
❔ The Big Question of the Week
Do you feel like prices are still getting worse? |
Scoops app users: We have taken the beta app offline for a short period for some major updates. Can’t wait to show you all what we’ve been working on! Reach out if you have any questions.
We’re going to switch up the content in this spotlight for a bit to make sure you all have the info you need to master your week.





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